Plant-based Snacks Market in Europe

An increasing number of people are preferring to eliminate or reduce animal products in their diet. As a result, a bigger cohort of plant-based alternative products has become visible at fast-food chains, public events, restaurants, and grocery stores. 

People are becoming more aware of the negative sets up of modern animal agriculture all over the world, in addition to the potential negative health effects of consuming a diet with highly processed meat and opting saturated over unsaturated fats. A plant-based food not only helps in maintaining a healthy weight, but also boosts the immune system, reduce inflammation, increase fiber, and lower the risk of developing cancer such as colorectal, uterine, post-menopausal breast, kidney, esophageal, and pancreatic cancers. Furthermore, some vegans might need to add a supplement (especially vitamin B12) to ascertain they receive all the nutrients required.

The physiological benefits of adopting and living a plant-based diet are numerous, however, there are a few possible mental ones, too. Various research examining plant-based foods is showing compelling evidences of their role in slowing down the development of Alzheimer’s. According to a published research, eating an extra 100 grams of vegetables and fruits per day (around one-half cup) directs towards a 13% decrease in the risk of dementia and cognitive impairment.

On the other hand, some individuals are opting not to label their dietary choices, while others consider themselves vegan or plant-based. As per new research by IRI, 39% of people throughout seven European nations now buy vegan and vegetarian food. Further, the Vegan Society indicates that there are at present 542,000 vegans in the U.K., augmenting in just a decade. Millennials and younger generations are leading the way with approximately 50% of the vegans in the U.K. being between the ages group of 15 and 34.

A plant-based snack is oftentimes publicized as the healthiest approach path towards snacking and eating. It helps in proportionally choose more of the foods to be consumed from plant sources. It offers all the essential minerals, fats, vitamins, carbohydrates, and protein for optimal health, as well as are often higher in phytonutrients and fiber.

Earlier in Feb 2020, a debate on livestock farming has het up as an alignment of NGOs pressed to EU executive in a letter to report the issue of decreasing meat uptake in the declared Farm to Fork (F2F) policy. In the meantime, a Green MEP has filed a parliamentary question calling for the Commission to boost the plant-based protein sector too.

Plant-based food manufacturers are finding ways to introduce their plant-based alternatives in more convenient forms, as a response to growing consumer awareness and go all-out to incorporate more plant-based products in their diets by limiting animal-based ingredients. Manufacturers in categories such as baked goods and snacks, generally use such claims to indicate the usage of less common, and often exceedingly nutritious, plant-based ingredients, since they are seeking for ways to leverage on consumer’s interest in the health profile of plant-based snacks. 

The increment in plant-based claims all over the globe has generated even more growth prospects for the ingredient as well as branded product firms to assort plants with prevailing products such as dairy, bread, and even meat-based products, so as to boost plant content – which is what buyers are looking for.

Several manufacturers are leveraging on grab-and-go pouches. These pouches are broadly available in the market and are completely versatile loaded with high protein in addition to fiber such as roasted chickpeas, plant-based bars, dried food (such as cranberries, raisins, dates, apples, and figs), fresh fruits, vegetable chips, fresh vegetables, popcorn, chickpeas, tofu, granola along with smoothies.

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