VALLEY COTTAGE, N.Y. – The wheat protein market was valued at US$ 2.7 Bn in 2018, according to Future Market Insights (FMI). Wheat protein is emerging as the most suitable alternative for animal-based protein, due to increasing popularity of plant-based food among vegans and flexitarians coupled with a myriad of nutritional benefits. Rise of lactose intolerance among a growing number of consumers is further accelerating the shift from milk to plant-based proteins. In order to stay ahead of the game, key market players are increasingly focusing on product innovation to deliver the highest quality wheat gluten.
Recent food trends are highlighting consumers’ interest in organic products, thereby compelling manufacturers to introduce organic wheat protein in their product portfolio. Increasing consumption of food with high protein content in line with trend of health and wellness among consumers is significantly boosting the demand for wheat protein.
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In addition, rising concerns over lifestyles diseases such as diabetes, high blood pressure, cardiovascular, and arthritis diseases, especially among the aging population, remain a key factor driving the wheat protein market growth.
Europe Continues to be Prominent Market for Manufacturers
Europe’s wheat protein market surpassed US$ 1 Bn mark in 2018, and is expected to register 4.8% y-o-y growth in 2019. Wheat protein has paved its way in the region, owing to increasing demand for meat-free foods and rising health-related concerns among consumers. Manufacturers in the UK and Germany are promoting their product through various channels such as magazines and online advertisements to fuel up the demand for plant-based protein. Apart from Europe, the wheat protein market in APEJ is expected to experience a notable growth in the future. China and India are projected to offer pool of opportunities for market players, due to exponential rise in demand for nutritional supplements.
Preview Analysis of 2019 Analysis and Review of Wheat Protein Market by Product – Wheat Gluten, Wheat Protein Isolate, Hydrolyzed Wheat Protein, and Textured Wheat Protein by 2019 – 2026:https://www.futuremarketinsights.com/reports/wheat-protein-market
Market Gains Upheld by Rising Demand for Wheat Gluten and Wheat Protein Isolates
Wheat gluten continues to witness high demand and innovations, with sales reaching US$ 949 Mn in 2018. Extensive use of wheat gluten in bakery application, owing to numerous functionalities such as foaming, texturing, viscoelasticity, binding, and emulsification, is offering tailwinds to the market growth. For flexitarians and vegetarians, wheat gluten is becoming the most preferred protein product. In addition, wheat protein isolate is rising in popularity, due to high emulsifying properties and rapidly evolving bakery sector. Increasing demand for vegan-based alternatives to caseinates is expected to contribute to sales of wheat protein isolates.
Increasing Scope of Application in Nutrition Supplements
Wheat protein, due to low carbohydrate and fats, and high protein content, is garnering significant traction as a viable dietary supplements. It is highly preferred as sport nutrition supplements, particularly by athletes and bodybuilders to strengthen their muscles or aid in muscle development. Moreover, protein intake post-workout is considered to enhance the rate of muscle protein synthesis, helping in muscle repair. Thereby, growing application of wheat protein in nutrition supplement is expected to result in increased market share.
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“Globally, a notable increase in meatless diet consumption is leading to higher wheat protein demand. In addition, growing number of health-conscious vegans and flexitarians are influencing the demand for dry wheat gluten and wheat protein isolates in the form of protein powders,” says FMI analyst.
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