Sales of Period Panties Set for Healthy Growth, Europe to Surpass North America by 2022: FMI

VALLEY COTTAGE, N.Y. – Global sales of period panties reached US$ 87.5 Mn in 2018, and the market is set to surpass US$ 100 Mn mark by 2020, according to Future Market Insights’ new research report. Gains remains primarily driven by rising demand for alternatives to conventional menstrual products such as disposable pads and tampons that have high impact on the environment. In addition, growing awareness of menstrual health and hygiene among women of different cultural and regional groups will continue to contribute to the growth of the period panties market.

Reusable over Disposable – The Shift is Underway

In addition to moisture-trapping and leakage-proof designs, period panties are available in reusable and disposable formats. In the current scenario, disposable period panties account for relatively high sales than that of reusable variants.

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According to FMI’s report, 8 in 10 units of period panties sold worldwide in 2018 were disposable. However, as consumers’ quest for more sustainable solution than single-use disposable products is increasing, reusable period panties are expected to witness high demand. FMI’s report reveals that sales of reusable period panties are expected to record a CAGR of 16% during the forecast period of 2019-2029.

Briefs Remain Top-selling Category

FMI’s report finds that brief period panties continue to account for major share of manufacturers’ bottom lines. Made with a number of layers including leak-resistant, stain-resistant, moisture-removing and anti-microbial, brief period panties continue to garner significant traction over their boy shorts and bikini counterparts. Moreover, sales of brief and period panties remain highly influence by their ‘comfortable’ quotient. According to FMI’s report, demand for period panties in hipster styles is set to witness a quantum leap in growth over the forecast period.

Preview Analysis of 2019 Analysis and Review of Period Panties Market by Product – Disposable Period Panties and Reusable Period Panties for 2019 – 2029:

Niche marketing also continues to influence growth strategies of manufacturers in the period panties market. As such, period panties in bikini and thongs styles are advertised for low-flow days.

Sales to Ramp up in North America, Europe, and East Asia

North America is currently at the forefront of the period panties market, accounting for 25% of total revenue share. However, in the view of rising adoption of alternatives to conventional menstrual products and easy accessibility to new products, the period panties market is Europe is expected to take over North America’s market by 2022. FMI’s analysts expect that the period panties market in Asia, including both East Asia and South Asia, is set for a quantum leap in the future.

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Increasing government efforts to raise awareness about menstrual hygiene remains a key growth influencer of the market in low-income countries in Asia. The report reveals that the period panties market in East Asia and South Asia are projected to register CAGR of 23% and 21.5% respectively during the forecast period.

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