Sales of Heart Health Functional Food in APAC Driven by Increasing Demand for Health-Related Products, Says FMI

VALLEY COTTAGE, N.Y. – Chronic diseases have been a matter of concern for decades in Asia Pacific (APAC). Consumers are significantly turning to health-centric diets in order to prevent such diseases. Governments are encouraging the usage of heart health functional food products, such as Omega-3 (EPA and DHA). Owing to consumers’ preference for vegetarian items, plant sterol and soy protein remain sought-after in APAC heart health functional food market.

Influenced by the trend, market players are launching food products with added health benefits. For instance, DSM launched OatWell, an oat beta-glucan fiber product, which aids in decreasing the risk of CVDs. In addition, Cargill launched an omega-3 oil blend, playing important role in heart health and brain development.

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On back of supportive government policies, Japan and India are leading the market, while Thailand is exhibiting fastest growth rate. FMI (Future Market Insights), in its new market study, finds that APAC heart health functional food market is anticipated to grow at a robust CAGR of ~7% over forecast period (2019 – 2026).

Japan and India Offer Worthwhile Opportunities

The market of APAC heart health functional food is majorly represented by Japan, and India. Japan is expected to account for a third market share throughout forecast period. According to Japan Health Food & Nutrition Food Association (JHFNA), majority of individuals aging 35-55 years are consuming functional health products routinely. Japan has approved 8 FOSHU (Food for Specified Health Uses) products which are helpful in managing blood pressure levels, and body fat. In Japan, the Ministry of Health, Labor, and Welfare recommends 1.8 g-2.1 g of overall omega 3 regularly for individuals aging 18-29 years.  

Preview Of 2019 Analysis and Review of APAC Heart Health Functional Food Market by Type – Breakfast Cereals, Dairy Products, Edible Oils, Nutritional Bars, and Others (Eggs & Wine) for 2019 – 2026:

Rising prevalence of chronic illnesses and cardiovascular diseases (CVD) is stimulating market growth in India. In addition, India is expected to contribute ~18% market share by 2026 end. Whilst regulatory bodies in China have implemented norms regarding consumption of food products fortified with omega-3. Further, this report discovers lucrative prospects in Singapore, Indonesia, and Malaysia.  

Analysts at FMI suggest that “Consumers are increasingly inclined towards functional food items in a bid to maintain their health and wellbeing. With incidents of chronic illnesses increasing, APAC heart health functional food market is projected to grow in near future. For enhanced footprint, market players are using online platforms to promote their offerings. Further, sales of heart health functional food are propelled by favorable government regulations.”

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