Need for Aesthetic and Durable Printing Boost In-Mold Label Sales, Says FMI

VALLEY COTTAGE, N.Y. – In recent years, demand for aesthetic packaging designs is inflating across diverse sectors. Consumers are hunting for products that reveal nitty-gritty of items they wish to purchase. Realizing this consumption trend, demand for in-mold labels is witnessing noteworthy uplift. In addition, in-mold labels are making inroads into food & beverages packaging sector owing to their durability and low manufacturing expenses. As such, they extend shelf life of various food and non-food items.

Market forces are eyeing Western Europe and North America for worthwhile business prospects on grounds of flourishing food & beverage industry along with rising consumers’ awareness about clean label products. The global in-mold label market is estimated to peg ~US$ 1 Bn by next year and is projected to grow at a moderate CAGR of ~3% over forecast period (2019 – 2029).

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Injection Molding Technique Remains Sought-After

Injection molding is becoming commonplace in manufacturing sector on back of multitude of benefits, including excellent flexibility, and high accuracy. From toys to automobiles, injection molding technique is omnipresent. Injection molding technique is set to maintain its supremacy in in-mold labels market, expanding at a CAGR of ~3% throughout forecast period, finds FMI.

As injection molds are susceptible to high pressure, plastic materials are pressed hardly, allowing to form complicated designs. In addition, injection molding performs fabrication of various plastics with an accuracy of 0.001 inches. Injection molds are developed with the help of Computer-aided designs (CAD) and Computer-aided manufacturing (CAM) approaches. Consequently, producing in-mold labels via injection molding technique is time-efficient, thereby enhancing production output rate.

Preview Analysis of 2019 Analysis and Review of In-mold Labels Market by Process – Blow Molding, Injection Molding, and Thermoforming for 2019 – 2029@

Polypropylene Emerges as Material of Choice

Manufacturers are turning to polypropylene (PP) for developing in-mold labels owing to relatively cheaper costs. FMI finds that adoption of PP in manufacturing in-mold labels is expected to generate incremental $ opportunity of ~US$ 325 Mn by the end of forecast period. PP is majorly utilized in injection molding technique following its exceptional versatility.

As PP offers immense customization features, retailers looking for attractive shelves display significantly rely on PP-based in-mold labels. Polypropylene in-mold labels are resilient against humidity and fluctuating temperatures, making them ideal for frozen food and refrigerated items. PP plastic is easily moldable, as such, producing in-mold labels comprising of PP is a single-step affair, thereby eliminating the need for transporting or gathering blank closures.

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Analysts at FMI suggest that “In-mold labels easily find purpose in clean label products as consumers are getting highly curious regarding the item they intend to purchase. In addition, in-mold labels offer barrier against extreme conditions as well as improve aesthetics of the packaging format. As such, market players are continuously leveraging digitally printed in-mold labels in return for enhanced brand reputation, and greater shelf visibility.”

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