Media & Entertainment Offer Lucrative Opportunities in the 3D Motion Capture Market

Advancements in technology have played an imperative role in the growth of the media & entertainment industry. For instance, the onset of novel technologies including virtual reality (VR) and augmented reality (AR) has revolutionized how customers consume content. In recent years, 3D motion capture systems have garnered tremendous popularity and find applications in a range of industrial domains. Growing interest among consumers coupled with consumer engagement in high-quality motion pictures is one of key factors that is expected to shape the future of the 3D motion capture market. Future Market Insights recently published a market research report which offers detailed insights related to the 3D motion capture market including, trends, recent developments, challenges, growth opportunities, applications, and more for the forecast period, 2018-2028.

 Here, a research analyst addresses some of the most common questions related to the 3D motion capture market.

Why is the demand for 3D motion capture technology from the entertainment industry growing at a rapid pace?

The onset of 3D motion capture technology has played an instrumental role in transforming how individuals are consuming data. Thus, creating a seamless consumer experience remains a top priority for companies active in the entertainment and media space. Hence, as 3D motion capture technology enable users to continually use the captured data to create and animate characters for future projects, the demand is expected to witness a steady growth through the forecast period 2018-2028.

What are the different applications of 3D motion capture technology?

As per our market study, at present, adoption of 3D motion capture technology in advertising, gaming, and film production is witnessing a noteworthy growth and the trend is likely to continue in the forthcoming years. In addition, apart from media & entertainment, adoption of 3D motion capture technology within the medical space and biomedical research continues to grow at a brisk pace. Moreover, in the last couple of years, 3D motion capture technology has garnered significant amount of interest for military training applications

Are there any bottlenecks that are likely to restrict market growth?

In comparison to the existing animation technologies, 3D motion capture generates a sizeable amount of data. Moreover, 3D motion capture systems demand certain space dimensions that depend based on magnetic interference and camera angle. The high costs of equipment is one of the major restraining factors that could potentially restrict the growth of the market through the considered forecast period.

Could you elaborate on how the market is likely to grow in the coming years?

The growth of the 3D motion capture market will primarily rely on the demand from media & entertainment industry. Moreover, content creators including film producers and game developers continue to focus on enhancing the overall audio-video experience, thus, creating lucrative opportunities for market players operating in the 3D motion capture market. In recent years, consistent demand for advanced 3D motion capture from the medical field was observed – a trend that is likely to continue in the upcoming years.

At present, how are the market players positioning themselves to improve market share? Currently, market players are leaning towards timely product launches to establish a solid foothold within the market. In addition, several companies are prioritizing on research to ensure the development of cutting-edge accessories. Moreover, to establish a solid global presence, companies are pinning their hopes on strategic partnerships, collaboration with regional players in the market, and mergers & acquisitions.

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