Consumers Embrace Natural Food Flavour Enhancers as Demand for Naturally-Sourced Offerings Grow

The health conscious consumers are increasingly moving towards organic and natural food ingredients and products. The current health-conscious consumers are preferring products that are naturally-sourced, including food ingredients, flavours, and flavour enhancers. Although synthetic food flavour enhancers are outpacing natural food flavour enhancer owing to their cost-effectiveness and easier availability, the ongoing wellness and health trend is fostering the demand growth of the natural food flavour enhancer. Moreover, with the key incidents such as the scrap off of six synthetic flavouring substances that prove harmful by the FDA, the demand for natural food flavour enhancer is expected to gain major momentum. The global natural food flavour enhancer market is expected to grow significantly with the aforementioned factors.

These insights are taken from the new research study presented by Future Market Insights (FMI). The FMI study reveals that nearly 40 percent of consumers are opting for naturally-sourced food ingredients. The ongoing food trends such as vegan foods, flexitarian diets, and, others are further contributing to the increasing sales of a natural food flavour enhancer. The manufacturers are witnessing a majority demand escalation in the developing nations, where consumers are opting for natural ingredient and food flavour enhancer.

According to the FMI study, new food products gain greater taste enhancement with the help of in natural food flavour enhancer. Companies are introducing new products enriched with natural food flavour enhancer. For instance, Ravi Foods Pvt Ltd., a prominent player in the packaged food segment, introduced new Waffy packs that have natural fruit extracts and flavour enhancers that improve the overall taste.

Apart from the demand for natural ingredients, the market has also witnessed various other developments that are expected to influence the natural food flavour enhancer market.

Trending: Sodium Reduction Initiatives, Plant-based Foods

The global food flavour enhancer market is anticipated to grow at a moderate CAGR of about 4 percent in the forecast period. The increasing emphasis given to improving the purchase value of foods and the need to meet the changing flavour requirements of consumers has greatly influenced the food flavour enhancer market. The FMI study unveils that the companies operating in the food flavour enhancer market are introducing clean label and organic products which are considered as safe food flavour enhancers. This would significantly pushed the growth of the food flavour enhancer market in the near future.

According to the FMI study, the sodium reduced and low sugar alternative of food flavour enhancer are capturing substantial consumer attention. This has triggered new product innovations on a large scale.

Prominent companies operating in the food flavour enhancer market are focusing on strategic operations to expand their presence in the food flavour enhancer market. For instance, Kerry Group, the globally recognized taste and nutrition foods provider recently acquired Ariake USA and Southeastern Mills North American coatings and seasonings business (SEM) with an aim to strengthen its taste and clean label portfolio. Other company, Bell Flavors & Fragrances, recently expanded its business in two Asian locations. Such strategic developments would help companies to strengthen their market presence. Other companies operating in the food flavour enhancer market include B&G Foods Inc., Nikken Foods USA, Inc., A&B Ingredients, Basic Food Flavors Inc., and others.

The food flavour enhancer market is has undergone notable transformations with the increasing emphasis given to sodium reduction. More such developments are traced in research study presented by FMI.

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About the Author

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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