Manufacturers Contribute to Sodium Reduction Initiatives with Innovations in Food Flavour Enhancer Landscape

A food flavour enhancer is gaining major significance across the food processing landscape owing to its vitality in improving the taste of food products and enhancing its overall value. A food flavour enhancer is a crucial ingredient for food manufacturers as it provides an effective texture to the product without overshadowing the actual flavour of the foods. Utilized for various applications, the food flavour enhancer amplifies the richness of the food products. As consumers today, prefer effective flavours in the food offerings, the food flavour enhancer demand is expected to rise significantly with time. Furthermore, the different food trends developed in the food industry are strengthening the food flavour enhancer market. Consumers are moving towards natural ingredients and opting for natural flavours which are expected to stimulate new innovations in the food flavour enhancer landscape.

Clean Label Food Flavour Enhancer to Emerge as a New Consumer Favorite

The clean label concept is gaining major popularity in the food and beverages industry with the consumers opting for simple and clean ingredients in their foods. The clean label foods and ingredients are capturing the spotlight over the past few years as the health-conscious consumers are picky about their ingredients used in their food products. This has fostered the growth of clean label food flavour enhancer products that are used for improving the overall flavour and add value to the food products. Companies operating in the food flavour enhancer landscape are working on offering natural ingredient-based food flavour enhancer. Moreover, companies are expanding the distribution of clean label food flavour enhancer offerings to meet the globally rising demand for clean label alternatives.

For instance, a producer of sustainable salt solutions and products, Salt of the Earth Ltd. recently entered into exclusive distribution agreements for markets in Thailand, Poland, Australia, and South Africa for the company’s sodium reduction ingredient and clean label food flavour enhancer. With these partnerships, the company is expanding the offerings of clean label ingredients. These deals spread across a world serve to highlight the broader functionality of this clean label food flavour enhancer.

New food flavour enhancer offerings are being introduced in the clean label category to reap the profitability associated with them. For instance, Kemin Industries, an ingredient manufacturer recently introduced a clean label food safety ingredient, NaturCEASE Dry to the European as well as the Middle and East and African market. This new ingredient is an ideal product that is designed to improve the shelf-life of processed meats by controlling microbial spoilage, enhancing the color, and maintaining the flavour of the meats.

Salt-reduction to remain a Top Priority for Manufacturers of a Food Flavour Enhancer

High sodium and consumption along with insufficient potassium intake are said to contribute to a rise blood pressure and increase the risks of stroke and heart disease. Salt being a main source of sodium, the reduced intake of salt is recognized as one of the most cost-effective ways in which nations could improve the health outcomes. On the backdrop of this, the World Health Organization (WHO) recommends a global reduction of sodium intake. The WHO Member States have decided to minimize the salt intake of the global population by 30 percent by the year 2025.

In light of this, there are several developments witnessed in the food flavour enhancer landscape. For instance, DairiConcepts, an ingredient provider recently received an award for the sodium-reducing food flavour enhancer which is from a proprietary whole milk-based fermentation process. According to the company, this food flavour enhancer can lower the content of sodium by 25 to 50 percent and enable a wide flavour range. Furthermore, new investments are also aimed at achieving the goal of sodium reduction. For instance, the MycoTechnology, an organic food technology company received nearly $30 million in a Series C financing round which the company aims to utilize for the brining new ingredients to the market which their salt-reduction strategy in mind.

Food Flavour Enhancer Companies Focus on Business Expansions

The food flavour enhancer market continues to expand significantly with numerous developments witnessed across the landscape. Leading companies operating in the food flavour enhancer landscape are continually expanding their businesses. For instance, International Flavors & Fragrances Inc., expanded and reinforced its innovation capabilities for taste, scent, and active ingredients by completing the acquisition of a novel technology developer—The Additive Advantage (TAA). With a continual focus on current consumer needs, the food flavour enhancer companies are expected to gain promising opportunities in the near future.

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About the Author

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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