Global Natural Cosmetics Market Reached US$ 34 Billion in 2018; Market Leaders Launch Green- and Clean-Label Products for Skin and Hair

According to the market report published by Future Market Insights titled ‘Natural Cosmetics Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2027, the revenue generated from natural cosmetics is estimated to be valued at over US$ 34,507.3 Mn in 2018, which is projected to increase at a CAGR of 5.2% during the forecast period (2018-2027).

Consumer preference for clean-label and natural cosmetics products is significantly increasing due to increasing awareness about the benefits of herbal and natural ingredients. An increasing number of consumers are opting for greener products, such as organic or natural cosmetics, as synthetic cosmetic products contain toxic ingredients. Moreover, at present, consumers are more informed about the benefits of using natural cosmetics products for their skin and hair through promotions, advertisements and activities on various social media platforms. Natural cosmetics manufacturers are also following this trend and are launching new natural cosmetic products.

For instance in 2017 Uniliver introduced Love Beauty and Planet, a personal care and natural cosmetics brand in the U.S. The brand primarily offers natural cosmetics, such as shampoos, conditioners and body washes, made from natural ingredients. The company claimed that the products are free from harmful ingredients such as parabens. Moreover, the bottles used for the packaging of these natural cosmetics are 100% recycled plastic and 100% recyclable. In August 2018 the company also introduced its natural cosmetics brand Love Beauty and Planet product line in the U.K. 

Increasing awareness through promotional activities is expected to accelerate the global demand for natural cosmetics. Aggressive promotional activities and advertising that feature female celebrities as endorsers and brand ambassadors are among the major factors fuelling the growth of the natural cosmetics market. Owing to various awareness programs and aggressive product branding, consumer spending patterns are witnessing an increasing shift towards natural cosmetics and personal care products.

A Singapore-based group SaferSkin launched the ‘Make The Switch’ microcampaign, with the help of which the group is promoting consumer awareness regarding the harmful effects of cosmetics and the benefits of using green products, which is also fuelling the demand for natural cosmetics.

The natural cosmetics market is segmented into product type, application, end use and sales channel. The global natural cosmetics market is also segmented based on regions, which include North America, Asia Pacific Excluding Japan (APEJ), Latin America, Middle East & Africa, Europe and Japan. Among all the regions, the Europe and North America regions are estimated to hold a substantial value share in the global natural cosmetics market. However, APEJ is expected to register a high CAGR of 6.6% in the natural cosmetics market during the forecast period. The region is expected to generate an incremental opportunity of US$ 6,343.6 Mn from 2018 to 2027 in the global natural cosmetics market. For natural cosmetics, among all the countries in APEJ, China is the largest consumer. Natural cosmetics that contain nutritional ingredients, such as vitamins, aloe and other essential oils, are influencing mass consumers, which has increased the adoption of natural cosmetics. The increasing number of women workforce and the increasing adoption of cosmetics among male demographics is expected support the demand for natural cosmetics in the country.

Key Players in the Natural Cosmetics Market Detailed profiles of companies are also included in the global natural cosmetics market report to evaluate their performance, key product offerings and recent developments. Some of the key players profiled in the global natural cosmetics market study include Loreal S.A., Henkel AG & Company, KGaA, HARBOR S.p.A., Lbc/Paris BioCosmétiques GmbH, Avon Products, Inc., Weleda, NUXE LABORATORY, Melvita, LVMH Group, Beiersdorf AG (Florena Cosmetic GmbH), Oriflame Cosmetics AG., Dr. Hauschka Skin Care, Inc., Estée Lauder, Conatural, Procter & Gamble Co (Native Deodorant), JĀSÖN Natural Products, Inc., Unilever, AVEDA CORP., 100% PURE and Tata’s Natural Alchemy, LLC.

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About the Author

Suyog Keluskar

Suyog Keluskar is an experienced Market Research, Customer Insights & Consulting professional, covering latest industry and market updates on Electronics, Semiconductor and ICT domain. With over ten years of experience in business/market research, Suyog delivers customer-centric assignments in market-entry, market expansion, partner identification, competition analysis, market sizing, industry insights and customer intelligence studies. When Suyog is not busy unraveling the consumer mind or unearthing market potential he can be found traveling the road less traveled with a fascinating book on contemporary history in his hand. An avid cricket fan, music lover and you will also find him discussing politics with his friends and peers more often.

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