Automotive Seating Manufacturers Prioritize Innovative Concepts as Driving Becomes More Autonomous—FMI Study

Automotive seating systems, largely dependent on the production of vehicles, have evolved from simple designs to complex masterpieces mostly facilitating the demands of autonomous and electric vehicles. While comfort and driver experience are the two key factors driving automotive seating systems’ demand, globally, continuous engineering focus on innovating specialized seating concepts—such as occupant sensing, massage features, advanced seat adjustability, and seat heating/cooling solutions among other features—is also a key demand-driver for automotive seating.

Future Market Insights (FMI), in a recent analysis projects a moderately growing global automotive seating market, mostly driven by growing demand for passenger cars in emerging economies of Asia Pacific (APAC). China will continue to retain its position as the largest automotive manufacturing hub further paving lucrative avenues for the automotive seating manufacturers to bank on, as per the FMI study.

Automotive Seat Manufacturers go ‘Green’

Recent trends in the automotive seating market indicate a palpable shift towards environmentally-sound materials with low volatile organic compounds (VOC) content, considering the number of regulations related to the vehicle interior air quality (VIAQ). Companies in the automotive seating market also appear bullish about making sizeable investments in research and development initiatives for developing innovative seating concepts for autonomous vehicles.

While automakers, globally have been looking for ways to reduce the weight of vehicles as a part of their strategy to meet sustainability goals and reduce carbon emissions, automotive seats manufactures also remain focused on using lightweight materials, as car seats contribute to nearly 6% of the total vehicle weight.

The FMI study provides an-depth analysis on some key developments in the automotive seating market to predict future prospects of the market. In addition, FMI also assays a detailed assessment of competitive landscape in the global automotive seating market, which is expected to remain highly consolidated given the presence of major manufacturers such as Faurecia SA, Lear Corporation, Toyota Boshoku Corporation, and Johnson Controls Inc among others.

Automotive Seat Heater Manufactures Eyeing the Aftermarket—Finds FMI

The global demand for automotive seat heaters is projected to expand at a rather robust CAGR of approximately 6.2%, over the forecast period of 2018-2028, as indicated in a separate FMI report. With technological advancements, car heating systems too have gained popularity—for comforting drivers on chilly days, while enhancing the overall driving experience.

Automotive seat heater sales are highly influenced by increasing global demand for luxury and premium vehicles with enhanced features, in addition to expanding comfort and energy capabilities in vehicles. The FMI study opines that demand for automotive seat heaters is also likely to grow on the account of high preference given to comfort driving while commuting long distances.

APEJ to Spearhead Automotive Seat Heater Market

The study opines that Asia pacific Excluding Japan (APEJ), considering the thriving automotive sector in fast-developing economies, will continue to be one of the leading markets for automotive seat heaters globally. Demand will also be healthy in APEJ, on the account of growing adoption of high-end automotive components, in emerging economies like China and India.

However, falling customer confidence given the growing incidences of fire accident due to over-heating and seasonal utility, may restrict automotive seat heater sales, projects FMI study. In the absence of any regulation or industry standard, manufacturers of automotive seat heaters have implemented a host of designs—some variants often lacking an automatic cut-off resulting in third-degree burns.

The aftermarket for automotive seat heaters is projected to remain strong, given the low-pricing factor associated with the products. Given these factors, will the market for automotive seat heater thrive, globally or will the adoption remain restricted to cold region? Find out more, here.

About the Author

Nikhil Kaitwade

With over 8 years of experience in market research and consulting industry, Nikhil has worked on more than 250 research assignments pertaining to chemicals, materials and energy sector. He has worked directly with about 35 reputed companies as lead consultant for plant expansion, product positioning, capacity factor analysis, new market/segment exploration, export market opportunity evaluation and sourcing strategies.

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