Safflower Oil Consumption in 2019: Demand For High Linoleic Acid Content Products to Drive Sales

With increased nutritional content in safflower oils, particularly linoleic acid and oleic acid, utilization of safflower oil in several end-use industries such as dietary supplements and food and beverage is expected to increase at a significant rate. According to a recently published report by FMI (Future Market Insights), safflower oil market is projected to increase at a moderate pace by nearly 4.9% in 2019, on a Y-O-Y basis. In developed regions, demand for the alternative healthy oils across food and beverage sector is booming, thereby offering manufacturers in safflower oil market with incremental opportunities.

High Linoleic Products to Benefit in Weight Loss

CLA (conjugated linoleic acid), polyunsaturated fatty acid type is found in safflower oil, which is used on a larger basis as weight loss supplement. Safflower oil rich omega-6 fatty acid supplements are promoted as an ideal way to blast stubborn belly fats and to curb appetite. With growing awareness regarding the health benefits of safflower oil, consumers are witnessed to drive the adoption rate of this vegetable oil for losing weight. Growing consumer shift towards low-fat foods, surging demand for organic food and most of all, increasing health conscious consumers across the globe are expected to drive the growth and development of safflower oil in 2019 at a robust rate.

Organic Safflower Oil to Hold Incremental Opportunities

The prominent link between obesity and oil is deemed significantly important for safflower oil market, as it is a major booster for the surging demand of safflower oil across various end-use sectors. Consumers, particularly in the regions such as Japan, Europe and North America are well-versed with the nutritional profile regarding safflower oil that boasts high linoleic acid content. Therefore, these consumers are witnessed as increasingly including the safflower oil in their everyday diets. In addition, these are the same consumers demanding healthy and organic products, compelling several manufacturers in safflower oil market to shift the raw material procurement towards organic from conventional. This in turn has paved ways for increasing availability of the organic safflower oil across the global market.

High Oleic Acid Receives FDA Granted Qualified Health Claim 

FDA recently declared consumption of oleic acid in the edible oils such as safflower oil reduces risks related to coronary heart disease, and therefore granted qualified health claim to the same. Evidence with FDA indicates that daily consumption of 20grams of safflower oil replaced for oils holding saturated fat helps in significantly reducing the risks related to coronary heart diseases. Qualified health claim is concentrated to edible oils containing minimal of 70% oleic acid such as safflower oil, algal oil, sunflower oil and canola oil.

Cosmetic & Personal Care Application to Drive Revenue Sales

Safflower oil is highly suitable for all the skin types, which makes it versatile for usage across the cosmetic and personal care industry. Safflower oil holds powerful hydrating substances, eliminating irritation of skin and is gaining prominence amongst the consumers with sensitive and acne-prone skin. Several research studies have indicates that safflower oil treatments are an ideal choice for controlling sebum production. Most of all, CLA is taken up as a natural source enabling prevention of wrinkle and anti-aging. Apart from this, CLA helps in boosting synthesis of the ceramide that prevents moisture loss. Moreover, enables in skin renewal, thereby stimulating peeling off the skin cells’ top layer for revealing fresher layer underneath.

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