Strategic Investments to Burgeon the Growth of Alcohol Market in India

India’s alcohol market is expected to experience a considerable growth in the near future due to rapid increase in disposable income as well as growing urban population. Apart from this, changing demographics is likely to play a significant role in the expansion of India’s alcohol market. Rapid changes in lifestyle and shifting preference for food and beverage will drive the production sales of alcohol in India.

A renowned research firm after a thoroughgoing analysis reached on to declare few facts and figures relating to India’s alcohol market. The report indicates that the alcohol market of India is likely to grow at 7.4% CAGR during forecast period, 2016-2026, for reaching an assessment of more than Rs.214Bn Litres sale by the end of 2026. The profiled players that are operating in the alcohol market of India includes Carlsberg A/S, Radico Khaitan Limited, Globus Spirits, Tilaknagar Industries Ltd, SOM Distilleries and Breweries, SAB Millier and United Spirits Limited.

The profiled companies are expected to observe a noteworthy growth in the near future across India, which would be beneficial for the overall growth of India’s alcohol market on a larger basis. Manufacturers with the profiled players are seen working keenly on strategic developments that is inclusive of expansion of the product portfolio, innovation as well as advancement of their existing and emerging products, which in due course will help in increasing the customer-base.

United Spirits Limited together with Alcohol e-commerce to Work on Liquor-Delivery Startup

The profiled companies as well as manufacturers can note the point that United Spirits Limited together with Alcohol e-commerce are taking heavy efforts towards developing delivery service to their customers that would attract their attention as well as meet their existing and emerging demands with regards to alcohol. United Spirits Limited has big plans to take up a nearly 26% stake in the HipBar, a liquor-delivery startup for approximately $ 4Mn.

The most focal point here is that United Spirits Limited has been making its first ever investment on an Indian technology startup. It is said that the company has taken up this major step thereby taking into account the changing consumer habits in India along with rapid urbanization that are helping them in catering to the retail purchase-requirements online, especially with regards to food and beverage.

Holistic Insights on HipBar & Its Development via E-commerce

HipBar is implementing the current trends into its business for expansion of customer-base across India. E-commerce will help the company with shift to digital operation in its beverage alcohol industry. The heavy investment made by United Spirits Limited in this startup will benefit in discovering unique ideas, which will indicate the changes in consumer behavior, thereby enabling the company in remaining at the forefront of trends.

The profiled companies as well as manufacturers must take note of the point that the leading company United Spirits Limited has been taking immense efforts to expand its business across India and at this point entering into collaborations with the company can be highly beneficial owing to the fact that alcohol business in India never seemed to be easy to go with.

A sample of this report is available upon request @

About the Author

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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