Increasing demand from food and beverage industry for advanced and sustainable packaging solutions is expected to drive the sales of moulded fibre pulp packaging. Stringent manufacturing regulations and bio-degradable packaging solutions will further stimulate the need for this packaging.
A recent report evaluates that the global moulded fibre pulp packaging market will expand at a moderate 4.4% CAGR during the forecast period, to touch an evaluation of approximately US$ 11,700Mn by 2027-end. Companies namely Huhtamaki Oyj, ESCO Technologies Inc., OrCon Industries Corporation, Celluloses De La Loire, FiberCel Packaging, LLC and Dynamic Fibre Moulding (PTY) Ltd. amongst others will observe a remarkable growth worldwide. Leading companies are concentrating on marketing strategies such as product advancements and expanding their product portfolio. Apart from this, companies such as Iceland are contributing towards increasing sales of moulded fibre pulp packaging.
Iceland Returns to Renewably Sourced Fiber-Induced Substrates: Moulded Pulp
Iceland Foods of Britain is likely to become the first major retailer across the globe, to exclude plastic packaging from its entire product portfolio. The company is a leading frozen food expert in UK and expects this process to successfully complete by 2023-end.
Europe has been observing increase in plastic packaging waste in the recent past, especially in UK. The government of UK has implemented stringent sustainability strategies, supporting initiation of plastic-free aisles and need for increasing single-usage coffee cups. Apart from this, UK’s Tesco has displayed its support for introducing DRS (Deposit Return System), for the purpose of plastic bottles.
Iceland is of the viewpoint that replacing plastics can pose challenges with regards to functionality, especially for ovenable and microwavable ready meals. The company is further working towards ensuring that the new packaging does not pose economic challenges. On account of these factors, Iceland is returning to alternative materials, which is, its traditional packaging materials of metal, glass and renewably sourced fiber-induced substrates. These substrates include moulded pulp, paperboard and paper. The company is firmly considering its environmental commitments holistically during the development process of its new products.
Iceland Plans To Develop Plant-Based Materials
Iceland further intends to source plant-based materials for preventing food waste, without compromising shelf-life of the products. In the forthcoming years, Iceland is expected to solve waste problems by developing bioplastics, which would benefit the company for increasing its consumer base as well. Greenpeace, an environmental campaign group has been supporting immensely towards elimination of plastic pollution by increasing consumer awareness regarding the usage of aluminium, glass, steel and recycled paper which are sustainable alternatives.
Surprise Move by British Plastics Federation
British Plastics Federation is of the viewpoint that efforts taken by Iceland will lead to an increasing packaging weight, food waste and carbon emissions. Further, the federation mentions that transportation and growing food, requires more energy compared to that needed for the production of its packaging. British Plastics Federation witnesses no benefit in the complex task taken up by Iceland, for reducing marine litter.
However, Iceland will stay focused on the elimination of plastic pollution. The company has displayed crucial concern regarding the truckload of waste entering the marine environment rapidly, where every effort taken to eradicate this trend will be significantly profitable in UK and eventually across the globe.
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