Strategic Agreements & Expansion to Stimulate Production Sales of Flooring and Carpet in Middle East

Flooring and Carpet Market

Increasing number of domestic and commercial customers are likely to fuel the production sales of Middle East market for flooring and carpet in the forthcoming years. The leading companies and manufacturers are working on developing custom made products, in order to cater to the existing as well as emerging demands of the customers. Apart from this, developments with regards to 3D technology and lucrative discounts have been enhancing the customer outreach across Middle East.

A research conducted recently is of the point of view that the Middle East market for flooring and carpet will exclusively expand at a steady CAGR of 5.3% during the anticipated period. Besides, the revenue of Middle East market for flooring and carpet will reach an estimation of over US$ 10Mn by the end of 2026. The leading companies in the Middle East market for flooring and carpet includes Mohawk Industries, Shaw Industries Group, Inc., Betap Tufting B.V., Polyflor Middle East, Forbo Sarlino SAS, Tarkett S.A. and Al Sorayai Group.

The abovementioned companies will be observing a significant growth across the globe in the near future, which eventually will contribute towards the growth of Middle East market for flooring and carpet as well. Manufacturers and leading players have been completely focused on the development of strategic plans with regards to product value, innovation, advancement as well as expansion of product portfolio, in order to work towards further development of Middle East market for flooring and carpet for the forthcoming years.

Shaw Industries Group Receives Long-Term Agreement by Ester Industries Limited

Key players and manufacturers must take account of the point that Ester Industries Limited has been entering in a long-term agreement with the Shaw Industries Group, for the purpose of supplying circa of 2,500 tonnes each year. This is in relation to the stain durable Master batch (MB-03). The long-term agreement is expected to be open-ended along with first buying order that was received and the shipment was to be commenced in February 2018. Ester Industries Limited is of the point of view that the company has been receiving both product as well as process patent for the MB-03.

The current situation to be focused on has been that Ester Industries Limited is making heavy investments in R&D as well as its innovative capabilities. The company’s Specialty Polymer business is expected to take a major turn with the new long-term agreement with Shaw Industries Group. Shaw Industries Group can be highly beneficial for expansion of product portfolio and strengthening the position in the global market in the forthcoming years. Ester Industries Limited is expected to transform from the quasi-commodity firm to a much more innovative and technologically driven.

Mohawk Industries Expands Its Business in Carroll County

Key players and manufacturers can note that Mohawk Industries has recently planned to expand its manufacturing set-up in Carroll County. Customers can note the point that this expansion will help in preserving the existing jobs, thereby adding various new positions. Apart from this, it has been declare that Mohawk Industries is taking up on making heavy investments for developing new equipments relating to the new expansion.

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By Abhishek Budholiya

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.

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