Increase in the number of animated series and cartoons along with movies have been significantly driving the production sales of OTT contents across the globe. Introduction 5G network across the globe and especially in Japan has led to rapid improvement in video streaming experiences for end-users.
Future Market Insights has been carrying out a thorough study based on OTT (over-the-top) content market that would be eventually beneficial for end-users as well. This has also enabled the analysts to reveal certain factual information with regards to OTT content market for forthcoming years. The study has indicated that the OTT content market will expand at a robust CAGR of 17.4% during the projection period, 2018-2028, in order to touch an evaluation of nearly US$ 245,814.4Mn by 2028-end.
Developing advanced, innovative and highly effective OTT content is expected to be a notable trend that will be witnessed positively influencing growth of the OTT content market worldwide. Analysts have made it up to the industry allies and market audiences by catering to their existing as well as emerging concerns with regards to OTT content market.
Any opportunities that exist or are likely to emerge for the growth of OTT content market?
Yes. According to the current scenario, emerging players have been strategizing to partner with the telecom providers. Apart from this, distributors in OTT content market are planning to source their contents through various leading players in the global market.
Did you find out what the manufacturers in the OTT content market are strategizing for expansion of the global market?
Yes. Manufacturers are planning to develop advanced as well as innovative OTT content features due to increasing demand for the streaming video services. Apart from this, manufacturers are concentrating on the expansion of their consumer-base, thereby making provisions of content with the help of wide-ranging channels.
Have you come across the trends in OTT content market?
Yes. Very much. According to the current scenario, leading manufacturers are taking immense efforts in entering into strategic partnerships with OTT platforms. Launch of 7G and 6G along with continuous development of internet related services is likely to proliferate the usage of OTT content. Virtual reality technology and live streaming is turning out to be the major trend that is gaining significant traction across the globe. This is also considered to be an emerging opportunity for the key players in the OTT content market for strengthening their position in the global market.
What is it with the regions in OTT content market? Can you point out some beneficial points regarding them?
Yes. Of course. North America is likely to dominate the OTT content market during the anticipated period. Various countries such as Canada and U.S. are amongst the one who make heavy investments in animated content creations. Apart from this, Europe and Latin American regions are expected to progress at a comparative greater pace than the remaining regions.
What factors can you pick up as major ones that will drive the growth of OTT content market?
Well, one of the major factor driving the growth of OTT content market across the globe is the surging adoption of OTT content due to ease of access provided to the higher fidelity data network together with the constant speed that helps in buffer-free experience.
Have you picked up the leading players in OTT content market? Can you name them?
Yes I certainly can. So far, LeEco, Brightcove Inc., Limelight Networks, Amazon.com Inc., ActiveVideo, Facebook Inc. and Microsoft Corporation amongst others are picked up as the leading players in OTT content market.
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