Growing Consumption of Nutrition Supplements to Surge Demand for Wheat Proteins

Wheat Protein Market

The gluten in a wheat cereal grain is referred to wheat protein which is found in the endosperm of a wheat plants. Wheat protein is highly used as a nutritive supplement in several applications. The rising consumer inclination towards meat free healthy diets is highly likely to have positive impact on market growth of wheat protein during the forecast period. According to a current report by Future Market Insights, the global wheat protein market is expected to register a significant volume of CAGR of 4.8% during the forecast period 2017 – 2026. The sales of wheat protein is expected to reflect a value of more than US$ 4,000 Mn by the end of forecast period, 2017 – 2026.

What is the presumptive scenario for wheat protein market among regions?

Depending upon the demarcation of wheat protein market on regional level, Europe is anticipated to remain as a lucrative market place during the forecast period. Followed by Europe, the Asia Pacific excluding Japan (APEJ) is highly likely to witness fast growth in the wheat protein market. The consumption of wheat protein in this region is expected to rise with an expanding CAGR throughout the forecast period.

The region is expected to foresee relatively high production as well as consumption of wheat protein due to its growing demand in food application. Emerging economies of APEJ as India, China and other ASEAN countries are highly likely to account for potential value share in wheat protein market. Moreover, North America is expected to contribute in revenue growth of wheat protein market in the near future.

As per FMI’s demarcation on wheat protein, where do you think companies attain fruitful opportunities in terms of application?

Wheat protein finds wide applications across several industries such as bakery & confectionery, animal feed, nutrition supplements, cosmetics & personal care and dairy products among others. Wheat protein manufacturers are expected to witness robust growth owing to growing demand for nutrition supplements. Gradual shift in consumer preference from conventional fast food products to healthy diets is expected to surge demand for nutrition supplements. This is highly attributed growing awareness pertaining to increasing incidences of obesity and type 2 diabetes across global population. Thereby, increasing consumption of nutrition supplements is highly likely to have positive impact on demand for wheat protein in the near future.

As per your analysis on wheat protein market, what is your uptake on dynamic factors that are influencing the market growth?

Growing health concerns among consumers is highly anticipated to encourage adoption of wheat protein for its high nutritive content in food products. Increasing rate of obese population coupled with the growing prevalence of diabetes and other cardiovascular diseases have further increased the intake of wheat protein globally. Low calories content of wheat protein enables controlled regulation of blood glucose level and helps in weight loss. Thus, increasing consumption of wheat protein is being observed among health conscious people and sportsmen in order to improve strength and gain muscles. Moreover, application of wheat protein in production of animal feed as an additive is expected to fuel demand for wheat protein in the near future.

According to your analysis, which products are being highly consumed worldwide?

Several product type of wheat protein are available in the market such as wheat gluten, wheat protein isolate, hydrolyzed wheat protein and textured wheat protein. Among these, wheat gluten is highly likely to remain dominant in the market however, sales of wheat gluten is expected to register comparatively low CAGR during the forecast period. Other products like, hydrolyzed wheat protein and wheat protein are expected to reflect a potential growth throughout the period 2017 – 2026.

Who are the leading manufacturers to contribute towards market growth of wheat protein?

Several wheat protein producers are focusing on product diversification in order to attract large customer base across the globe. The wheat protein market is observed as a highly consolidated market with limited number of market players. The wheat protein producers are mainly concentrating on product launch to enhance their product portfolio. Moreover companies are highly participating in mergers and acquisitions for business expansion globally. Most of the key player are situated in the Europe such as Cropenergies, Tereos, Agrana, Kröner-Stärke, Roquette and Agridient. Other companies based in North America like MGP Ingredients, Cargill, Archer Daniels Midland are expected to contribute towards revenue growth of wheat protein market. Other companies like Glico Nutrition and Manildra Group are expected to account for significant market opportunities in the near future.

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About the Author

Vipassa Kakroo

An experienced food & beverage market research consultant, Vipassa specializes in analyzing the emerging trends in the ingredients sector. She brings to the table a deep understanding of consumer demographics, having previously co-authored reports on stevia, natural food colors, and food encapsulation. Vipassa’s opinion has appeared in industry publications, including the Asia Food Journal, Food Navigator, and Cosmetics Design Europe.

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