Application of Raising Agent in Production of Confectionery Food Items is Likely to Offer Potential Market Opportunities

Raising Agents Market

Raising agent is one of the important ingredient in cooking food to give enriched crust or texture to the final food item. Raising agent also called as leavening agent are used in three basic type, baking powder, soda bicarbonate and cream of tartar. It is widely used in bakery and confectionery items as raising agent gives lightness to food items. It plays important role in releasing gas when the raw mixture gets heated or baked making them creamy and fluffy at the core.

According the Future Market Insights report, by the end of the forecast period, the sale of raising agent across the globe is expected to reach US$ 36.0 Mn. The market is expected to register a moderate CAGR during the forecast period 2017 – 2027.

What are the dynamic factors to surge demand for raising agents?

  • Increasing demand for raising agent in baked food products
  • Growing food & beverage industry to increase usage of raising agent
  • Growing consumer preference for ecofriendly pesticides and insecticides
  • Heavy spending on development of raising agents to deliver high quality finishing to food products
  • Strong focus on establishing long term supply deals with wholesalers

However, gradual shift in consumer preference for egg alternative and substitute like lemon juice is expected to hinder raising agent market growth. Health issues like acidity and rancid taste due to excessive use of raising agent is likely to restrain its consumption.

Where can raising agent producers find promising growth to expand production capacity?

Raising agent market players are expected to hold profitable opportunities for sale growth in bakery and confectionery food industry. The surging demand for raising agent directly proportionate with the increasing production of confectionery food items. In addition to this, application of raising agents in production of bakery products is expected to rise continuously during the forecast period.

Moreover, demand for raising demand in the form of baking soda is expected to witness robust growth followed by cream of tartar. Gradual shift in consumer preference from baking powder to baking soda has been observed as use of baking soda increases risk of high acidity level. Thereby, consumption of baking soda and cream of tartar are anticipated to witness substantial growth during the forecast period.

Who are the major players in raising agent market?

Raising agents are traded through several sales channels which includes direct sale and wholesalers, modern grocery retailers, independent grocery retailers and non-store retailers. Among these, raising agent sales are expected to remain highly consolidated at direct sales and wholesalers during the forecast period. Followed by this, modern grocery retailers are expected to emerge as profitable sales channel in the near future.

The consumption of raising agents is anticipated to remain high in the Europe. Increasing consumption of baked food items and confectionery products coupled with the convenient access to naturally derived raising agent are the driving factors attributing towards the potential growth of raising agent market in this region.

Several companies like Davis, (Tártaros Gonzalo Castello SL) Mitsubishi Corporation, Weikfield Products Private Limited, ACH Food Companies Inc., Foodchem International Corporation, Newseed Chemical Co. Limited, Clabber Girl Corporation, McCormick & Company Inc. and Rumford are operating in perfume ingredient chemicals market.

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About the Author

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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