Cervical pillow also known as contour pillow is a type of orthopaedic pillow. It is a pillow with a designed curve which is adaptable to shoulder, neck and head position/ contour while sleeping. Cervical pillow is highly beneficial for side and back sleepers as it provides natural support to the neck and head in a variety of shapes and styles of core cervical pillow. It helps to relieve sever pain by providing sleeper with a correct and natural posture in side and back sleeping positions.
According to a report by Future Market Insights, the global cervical pillow market is anticipated to reach an estimated value of US$ 1,436.2 Mn by the end of 2027. The market is expected to register a CAGR of 4.5% during the forecast period 2017 – 2027. The rising global geriatric population coupled with the sedentary lifestyle is expected to attribute to cervical pillow market growth over the forecast period.
What are the potential factors to encourage revenue growth of cervical pillow market?
- Growing demand for chiropractor specified products
- Increasing number of clinical trials
- Strong focus to establish long term partnership with distribution channel
- Increasing awareness programs among people to encourage adoption of cervical pillow
- Technological advancement in product development, especially pillow material
- Ease of pillows during air travel
- Increasing number of market players at domestic platform
In addition to this, cervical pillow manufacturers are expected to launch new and advanced cervical pillows in order to diversify their product portfolio and gain market opportunities in various orthopaedic treatments such as hot and cold therapy in particular.
Which type cervical pillow is anticipated to remain prevalent in demand during the forecast period?
A wide variety in cervical pillow is available in the market. This includes neck pillow, cradle pillow, side pillow, basic cervical pillow and cervical rolls. Among these, the demand for basic cervical pillow is expected to witness remarkable growth in the near future. Basic cervical pillow sales is expected to be valued at a US$ 299.7 Mn in 2017 and anticipated to reach US$ 503.0 Mn by the end of 2027.
Where can demand for cervical pillow find relatively maximum market growth avenues among various applications?
Cervical pillow finds significant applications in several orthopaedic treatment such as recovery from a trauma based whiplash, temporomandibular disorders and cervical spondylosis. With the increasing incidences of temporomandibular disorders among growing elder population, the demand for cervical pillow is expected to witness potential growth in this application during the forecast period.
Moreover, integration of waterbase technology to develop sleep quality and ease neck pain along with its Eco friendliness characteristics is anticipated to increase demand for water filled cervical pillows and memory foam filled pillows in the near future.
Where can cervical pillow manufacturers find potential opportunities for market expansion?
Developed regions like North America, Western Europe and Eastern Europe are expected to boost demand for cervical pillow during the forecast period. This is highly attributed to increasing incidences of vehicle accidents and sports related injuries such as tearing of muscles and ligaments in neck and shoulder. Moreover, increasing awareness associated with cervical injuries and related treatment preferences through educational programs is likely to increase adoption of cervical pillow. In addition, the rapid evolution in lifestyle and work culture in the Asia-Pacific excluding Japan (APEJ) is expected to improve life expectancy especially in ASEAN. This has led to increase demand for healthcare equipment with necessary resources for increasing geriatric population in the near future. Increasing medical tourism in the Middle East & Africa (MEA) together with the increasing rate of spondylosis among 50-59 age group is expected to boost demand for cervical pillows in this region.
Several companies such as Djo Global, ., Mediflow Inc., Alex Orthopedic, Inc., Core Products International, Inc, Coop Home Goods, Lohmann & Rauscher International GmbH & Co. KG, Innocor Inc., PharMeDoc, and Crown Medical Products, Inc., are some of the key market players operating in the cervical pillow market.
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