The digital pregnancy test kits detect tiny amount of hCG in the urine and provides accurate results of pregnancy. Most of the pregnancy test kits comes with connectivity-over-Bluetooth and smart countdown features, which is driving the demand for such kits, especially in matured U. S. market.
Market Overview
According to the report generated by Future Market Insights, the market for digital pregnancy test kit in the U. S. is estimated to expand at 3.6% CAGR throughout the forecast period (2017-2027) to reach market valuation of nearly US$ 103 Mn by the end of 2027, up from US$ 70 Mn in 2016. The market for pregnancy test kit market in the U. S. exhibits absolute dollar opportunity of US$ 2.4 Mn in the year 2018 over 2017 as well as an incremental opportunity of more than US$ 30 Mn during 2017 to 2027.
What are the different types of pregnancy test kits?
The market has been segmented on the basis of product type into private label test kits and branded test kits. The branded test kits segment, by product type is anticipated to retain its dominance and is estimated to procure traction owing to technological developments. With market attractive index of 1.8, the branded test kits are the most attractive segment over the forecast period. The private label test kits segment is anticipated to remain the second most attractive segment in the U. S. market by product type, witnessing attractive index of 0.2 throughout the forecast period.
Which distribution channel will dominate the U. S. pregnancy test kit market?
The market on the basis of distribution channel has been segmented into drug stores, online sales, maternity clinics, pharmacies, supermarkets and hypermarkets. Among these, the drug stores and pharmacies are anticipated to retain its dominance throughout the forecast period, with more than three-fifth market share of the market. The online sales segment was anticipated to procure nearly 12% market share in 2017 and is estimated to secure 12.6% market share by the end of 2027. The supermarket & hypermarket segment is estimated to expand at 2.7% CAGR throughout the forecast period, in terms of revenues, to reach over US$ 6.5 Mn by the end of 2027.
What are the factors influencing growth of the market?
Collaboration of number of manufacturers with supermarkets and hypermarkets as well as technological developments in the digital pregnancy test kits are the key factors anticipated to fuel revenue growth of U. S. digital pregnancy test kit market. Increasing demand for self-contained and fast test kits and attractive product features are several other key factors influencing the growth of the market.
However, in Australia, most of the home pregnancy test kits were recalled after wrong results. This recall happened in the Australia is likely to affect the U.S. digital pregnancy test kits market and projected to limit revenue growth of the market. Further, such type of pregnancy kits are not covered under most health insurance policies. In addition, reimbursement of these kits is also not available by most of the governments. This is another key factor restraining growth of the market.
What are the leading companies in U. S. pregnancy test kits market?
Some leading players operating in the market have been included in the report such as Sugentech, Inc., Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., and Gregory Pharmaceutical Holdings, Inc. Most of the companies are focusing on the development of their products to maintain their pole position.
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