Increasing Preference of Consumers towards Buying Organic Products to Drive Growth of Global Organic Oats Market

Some of the key players in the global market for organic oats include names such as Willow Creek Organic Grain Co. Inc., E. Flahavan and Sons Limited, The Jordans & Ryvita Company Ltd., Annex Holdings Pty Ltd., Morning Foods Limited, Avena Foods Limited, Blue Lake Miling Pty. Ltd, Richardson International Limited, GrandyOats, Bob’s Red Mill Natural Foods Inc., Ungrain Pty ltd., Helsinki Mills Ltd., General Mills Inc., NOW Health Group Inc., Nature’s Path, The Hain Celestial Group Inc., Nairn’s Oatcakes Limited, and Quaker Oats Company among others. These companies are constantly trying to gain an upper hand over each other and are indulging into strategic business activities such as mergers and acquisitions to enhance their overall market presence. Recently, Quaker Oats announced campaigns about food wastage and health benefits linked with organic oats. The company is trying to put the nutritional power of oats at the front and center of these newly set up campaigns. The campaign about food wastage named ‘More Taste and Less Waste’ is being run in association with the James Beard Foundation and a few of the award-winning chefs to take forward the conversations about the topic of food wastage and to motivate people to re-imagine the power of oats to aid recover foods that usually go waste.

The global market for organic oats is expected to reach an overall valuation worth US$370 mn over the course of the given forecast period which ends in 2027. The market stood at initial valuation of US$198 mn in the year 2017. The overall growth of the market is expected to be achieved with the help of an impressive CAGR of 6.4% during the same period of forecast. 

Increasing Demand for Organic Foods to Drive Growth of Market

The global market for organic oats is expected experience a swift growth over the course of the given forecast period but previously it was smaller in valuation. The upward growth of the global market for organic oats can be attributed to numerous aspects. One of the key factors driving the overall growth of the global organic oats market is the increasing demand for organic foods across the globe. In addition to this, rising confidence of customers towards using organic foods, fast developing retail chains that offer organic products. These factors are expected to drive the overall development of the global market for organic oats.

There are some other factor that are positively affecting the growth of the global market for organic oats. These factors include growing penetration of market for organic food, enhanced formats of retail, growing per capita income among people, emergence of modern online and trade retail formats and more preference for buying premium products. 

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High Competition in Market to Hamper Growth of Global Organic Oat Market

However, there are some factors that are negatively affecting the overall growth of the global market for organic oats. One of the key restraining factor for the growth of the  global organic oats market is the highly competitive nature of the market. In addition to this, the growth of the global market for organic oats is expected to be hampered by the lack of proper standardization in terms of marketing and the constant fluctuation in the input costs.

In terms of geography the global market for organic oats can be segmented into key regions such as North America, Asia Pacific except Japan, Latin America, Eastern Europe, Western Europe, Middle East and Africa, and Japan. The upward trajectory of the global market for organic oats in North America is expected to be achieved with the help of an  impressive CAGR of 7.2% over the course of the given forecast period while APEJ region is expected to show most promising growth rate.

About the Author

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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