Some of the leading names of the supermarket and hypermarket industry have tapped the potential of the growing consumerism and kick-started a new trend worldwide. They not only invaded their own markets but also forayed into some of most potentially growing markets of the world spread across India, China and many other countries of the world. The growing numbers of hypermarkets and supermarkets have blanked the entire world. The suave, consumer-friendly, tailor made ambience is wooing several consumers daily. They are not only a one stop shop for millions of buyers who flock in to meet their daily family needs, but it is also home to an array of ready to meat products. Growth of the ready to eat market is well complimented by the overall growth of the hypermarkets and supermarkets spread around the world.
The market study conducted by FMI (Future Market Insights) asserts on the point that in the distribution channel category, the Hypermarket/Supermarket segment is estimated to account for the highest value share of 34.3% in 2016 and is expected to gain significant market share by the end of 2026. The changing consumer behavior and rise in consumers’ spending capacity is further creating a launching pad for several hypermarkets and supermarkets. The population of financially empowered buyers across the world will soon touch a few trillion. The development of hypermarkets and supermarkets is hooked up with the growth of basic public facilities such as roads, transportation, industry, and jobs. The Europe and the North American markets witnessed a steady growth of hypermarkets as it they have a robust economy. The budding markets stretched across, Asia Pacific, Southeast Asia and East Europe is witnessing a tide of economic reforms which is bolstering the growth of the hypermarkets and supermarkets.
Many of the governments around the world have revamped their policies to lure FDI (foreign direct investment). India and China over the years have completely laid some effective FDI friendly policies. Market experts believe that these newly laid policies will also facilitate the growth of the hypermarket’s supermarkets sector and will also boost the ready to eat market in this region of the world.
