While colour cosmetics witness a sluggish demand in various retail outlets, tainted allegations render them with a tag of adulterated. In addition, in pace with escalating demand for range of natural and organic colour cosmetics, manufacturers are mainly struggling due to escalating prices. Due to such factors, the colour cosmetics market is likely to witness a dip in growth in the coming years. The global colour cosmetics is expected to witness growth of 4.8% CAGR over the forecast period, 2016-2026.
Market Dynamics
Due to availability of low quality colour cosmetics, the colour cosmetics market is expected to witness relatively sluggish growth over the coming years. In addition, attributed to expensive ingredients required for the manufacturing process of the colour cosmetics is further expected to inhibit demand for the colour cosmetics market globally in the span of next nine years. Outdated deliveries of the colour cosmetics are mainly attributed to the short life span of the colour cosmetics. Due to short shelf life of range of colour cosmetics, the market is expected to witness significant decline in demand for colour cosmetics in the coming years.
Segmentation Analysis
Over the years to come, natural cosmetics are likely to gain significant traction, whereas the chemical colour cosmetics will witness downtrend in the span of next nine years. Supermarkets and e-commerce among various distribution channels will collectively represent major distribution channels regarding colour cosmetics globally in the coming years. Furthermore, sales of colour cosmetics through the e-commerce platform other distribution channels will witness growth of 5.7% CAGR over the coming years. However, colour cosmetic products will account for sales of over 1,300 Mn units through supermarkets globally in the span of next nine years.
Regional Analysis
APEJ and Western Europe colour cosmetics market will account for major revenues globally, besides North America over the years. Eastern Europe, Middle East & Africa and Latin America among other regions are likely to witness an upsurge in demand in the coming years. Whereas, other regions are likely to represent steady growth of over 5% CAGR in terms of revenue over the years.
Vendor Insights
Key players operating in the global colour cosmetics market include Amway Corporation, Kose Corporation, Chanel SA, Mary Kay Cosmetics, LVMH (Moet Hennessy – Louis Vuitton), L’Oreal SA, Revlon Inc., Estee Lauder Companies Inc., Coty Inc. and Shiseido Co., Ltd.
