The Auto Industry and The Technology Industry Go Head to Head

Auto Industry

BMW is creating a massive data center, Volkswagen has already embarked on its quantum computing mission while Bosh has recently revealed its plans to set up a facility for manufacturing chips for self-driving cars. Reportedly, these steps are taken in an attempt to create computing capacities for big data and machine learning which are important for vehicles automation and digitization. In the near future, vehicles will need to promptly communicate, analyze and record information from other vehicles in order to make autonomous decisions that avoid hazards, allow smooth traffic flow as well as save fuel. However, it is a massive challenge for traditional manufacturing companies to gain such expertise.  Many of the experts believe, it will need the industry to develop much powerful processors that can deal with all this data of such magnitude larger than what it was ever before. The conventional control engineering techniques are inadequate to handle such complexities.

Big date will continue to be major challenge for carmakers who are actually imbibed with such as a technology. However, they are bound to such as an unfamiliar territory to stay competitive and cater to their customers. At the same time, the emphasis is on computing pits the Silicon Valley against automakers. Technology companies though have a far more experience in computing know-hows, with players like Google and Apple already encroaching on the automotive business. This has certainly intimidated the auto industry at large. Some the automakers have invested in ride-sharing services to tranquilize companies like Uber.

Volkswagen the German auto giant have recently partnered with a number of large corporations across the globe that are clients of D-Wave Systems, which is a technology company based in Canada that specializes in computer technology based on quantum physics. The technology is believed to be capable of processing enormous amounts of data at mind-boggling speeds. Earlier in the year, Volkswagen also demonstrated some of the unique capabilities of D-Wave computer in reducing traffic and optimising routes. Traffic patterns change constantly, which makes it more difficult to retrieve and monitor vehicle flows. According to an online source D-Wave computer is capable of processing at much faster rate as compared to a supercomputer. Nevertheless, such capabilities of the computer have been looked with skepticism at numerous occasions over the recent months, experts are reportedly expecting a more detailed demonstration of the D-Wave computer’s efficiency.

By Nikhil Kaitwade

With over 8 years of experience in market research and consulting industry, Nikhil has worked on more than 250 research assignments pertaining to chemicals, materials and energy sector. He has worked directly with about 35 reputed companies as lead consultant for plant expansion, product positioning, capacity factor analysis, new market/segment exploration, export market opportunity evaluation and sourcing strategies.

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