Galaxy S8 Kicks off Yet another Year of Fierce Rivalry Between Samsung and Apple

It’s 2017 and the two goliaths of the smartphone market are yet again going at each other’s throat. Based on the benchmark set by Apple and Samsung, it is fair to say that both the companies had a quiet market session last year. After galaxy note 7’s fiasco, the Seoul-based electronic giant was in all sorts of disarray, several cases of battery explosions in the flagship model made a huge dent on the brand’s image globally. Meanwhile, iPhone 7 didn’t do much to meet the expectation of Apple fanatics. Apart from the size, nothing else was significantly altered in the device from the previous version. Well, that is all in the past now and both the brands aim to reestablish their authority with new flagship products.

Samsung s8 and iPhone 8 are expected to go head-to-head in the market. Currently, all eyes are on Samsung s8 as it makes its way into the market. The pressure it on Samsung, as this could possibly be a do or die situation for the company. The company not only has to add newer and more unique features but also ensure that the phone doesn’t catch fire.

So what’s new in Samsung s8? A curved screen, deeper display colours, encrypted facial recognition, a desktop mode, system-wide voice control and the traditional home button is also missing. S8 will be available in two sizes, a new Plus version with a 6.2-inch display and the standard 5.8-inch screen. Both the models are larger than Apple’s iPhone 7 and iPhone 7 Plus and are currently lined up to compete with these two models — until the Cupertino-based technology company rolls out its 10th-anniversary iPhone tentatively by July or August. Samsung is betting high on S8 and expects to gain back some of the lost trust after the Note 7 disaster. The company made a hefty loss last year as it was forced to offload the combustible phone to ensure that no cases of device flare-ups occur anymore in future.

Currently, Samsung is placed second in the global smartphone market and faces fierce competition not only from Apple but few other fast-growing brands such as Oppo and Huawei. China, which is one the largest smartphone market in the world is a major playground for these companies who continue to strive for more market share.  What happened last year would have been enough to dismantle Company’s smartphone market ambitions, but thanks to the flourishing semiconductor business, Samsung’s shares are trading at significant highs.

Lastly, the company has added a voice assistance technology in the S8 going in the same direction of Amazon’s Alexa and Apple’s Siri. The company has named it Bixby, which will assist users in their daily tasks and activities. The technology has two modules, one that will list user’s forthcoming calendar reminders and appointments and the other will offer voice control and one-on-one interaction with the device. The technology is integrated with the camera for the purpose of identifying objects such as buildings, vehicles and other goods.  Users can control several of the phone’s features through voice command.

About the Author

Suyog Keluskar

Suyog Keluskar is an experienced Market Research, Customer Insights & Consulting professional, covering latest industry and market updates on Electronics, Semiconductor and ICT domain. With over ten years of experience in business/market research, Suyog delivers customer-centric assignments in market-entry, market expansion, partner identification, competition analysis, market sizing, industry insights and customer intelligence studies. When Suyog is not busy unraveling the consumer mind or unearthing market potential he can be found traveling the road less traveled with a fascinating book on contemporary history in his hand. An avid cricket fan, music lover and you will also find him discussing politics with his friends and peers more often.

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