Packaging has evolved to become a key component of brand identity and marketing in the last decade or so. Innovation in technology has led to the dawn of a new era of packaging, which is ‘smart’ and customer-centric.
Today, brand are paying much more attention to how they package their food. The focus has clearly shifted to ease of use and sustainability. As more consumer prefer online to retail, packaging that meets rapidly evolving needs of consumers is gaining traction.
The Rapisac packaging developed by Carlton Packaging is aimed at the booming e-commerce packaging sector. Nike has roped in the CEO of Miniwiz, a well-known upcycling company, to design its Air Max packaging.
The change is in the air, and packaging companies are well-aware of it. The future of packaging will be ‘smart’ and driven by technology. However, at the heart of every change will be a focus on helping brand improve consumer experience. The 5 top trends mentioned below are likely to shape the packaging landscape in 2017 and beyond.
- Protective Packaging will Continue to Gain Traction
As manufacturers focus on protecting goods from more than one type of damage, protective packaging is becoming sought-after. The global protective packaging market was valued at $25 billion in 2015, and it is anticipated that will grow at a steady compound annual growth rate (CAGR) of 5.3%. Protective packaging is used for protecting the goods against different types of damage, including electrical, thermal, fire, moisture, and UV.
- Millennials will become an Important Demographic
Study after study has found that the buying habits of millennials are starkly in contrast to consumers of other age-groups. Causes, such as environmental conservation, ethics, and sustainability matter to millennials, and brand that pay attention to these have a higher chance of appealing to this segment.
Awareness about health and wellness products is also higher among millennials. Focus on health and wellness has meant that organic products are becoming a part of daily diet.
- On-the-go Products
Brands are looking for packaging that serves the needs of their consumers. Many consumers in urban centers have very specific needs, such as smaller cans and bottles. Also, keeping in mind the busy schedule, food and beverage companies are preferring minimalist packaging to serve the on-the-go needs of their consumers.
- Steady Adoption of Next-generation Packaging
Next-generation packaging, including modified atmosphere packaging, active packaging, and intelligent packaging, are being steady adopted by end-use industries. Among these packaging types, active- and intelligent- packaging are currently finding favour among manufacturers, whereas demand for modified atmosphere packaging is currently witnessing a decline.
- Growing Integration of Product and Packaging
For many years, the concept of integrated packaging has only remained a subject that has been mired only in discussion. However, as new technology enables integration of product and packaging, more manufacturers are take the initial steps towards integrating product and packaging. It is expected that holistic packaging will gain steady adoption in 2017 and beyond.
These were the top trends expected to shape the global packaging landscape in 2017 and years to come. As consumer tastes and preferences show a marked change, it has become imperative that brands and packaging providers come together to offer the ultimate experience to consumers.